MANILA, Philippines, March 28, 2025 — The country’s largest and only educational digital free-to-air and cable channel Knowledge Channel Foundation, Inc. (KCFI) and AIA Philippines Life and General Insurance Company, Inc. (AIA Philippines), formerly Philam Life and the local arm Hong Kong based AIA Group, recently formalized their partnership at a Memorandum of Agreement signing ceremony for the AIA Healthiest Schools (AHS) program.

AHS is AIA’s educational initiative that aims to empower more schools, students and communities to become healthier and more sustainable. The collaboration extends the AHS program to 10,000 public schools in KCFI’s nationwide network and aligns with AIA's broader commitment to promoting holistic well-being, as seen in their newly launched "Rethink Healthy" campaign.

The partnership will leverage KCFI’s extensive reach and expertise in educational content creation to develop and broadcast engaging health education materials for upper primary students. KCFI will produce a series of nine 10-minute episodes on key AHS topics such as healthy eating, active living, and mental well-being, with scope recommended by the Department of Education. The episodes will be accessible through free-to-air television, cable, satellite, and online channels.

This initiative supports AIA’s goal of making healthy living more accessible and inclusive for all Filipinos. Much like AIA’s Rethink Healthy campaign, it addresses the physical and mental well-being of young students through engaging educational content and empowering them to instill healthy habits early in life, ultimately contributing to a healthier future for the nation.

"We are thrilled to partner with AIA Philippines to bring the AIA Healthiest Schools program to more young Filipinos in the country," said KCFI President and Executive Director Rina Lopez Bautista. "This partnership will enable us to create and deliver high-quality, holistic health educational content that will empower students to make informed choices about their overall well-being. We believe this initiative will contribute significantly to creating healthier generations."

"The AIA Healthiest Schools program is designed to create a more inclusive environment that supports the health and well-being of students, in ways that are attainable, practical and sustainable for them,” said AIA Philippines Chief Marketing Officer Melissa Henson. “By joining forces with Knowledge Channel Foundation, we're amplifying the program's impact and ensuring that its vital lessons reach a wider audience. We're confident that this partnership will empower more students to take control of their health, well-being, and future."

Learn more about the AIA Healthiest Schools program at https://ahs.aia.com/au/en/
To know more about Rethink Healthy, visit https://www.aia.com.ph/en/health-and-wellness/rethink-healthy.

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About AIA Philippines

AIA Philippines (AIA Philippines Life and General Insurance Company, Inc.) is one of the country’s largest life insurance companies. Originally established on 21 June 1947 as Philam Life (The Philippine American Life and General Insurance Company), AIA Philippines has earned the trust of customers for its financial strength, strong brand name, and ability to deliver on its promises. Today, AIA Philippines is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group, which operates in 18 markets across the Asia-Pacific region.

AIA Philippines has PHP266.75 billion in total assets¹ and PHP72.54 billion in net worth¹ as of 31 December 2023 while serving nearly 1,200,000 individual policyholders and almost 1,000,000 insured group members.

Based on the Insurance Commission results as of 31 December 2023, the combined total premium income of AIA Philippines and BPI AIA was at PHP27.93 billion.

AIA Philippines understands the needs of its customers and provides holistic solutions that include life protection, health insurance, savings, education, retirement, investment, group, and credit life insurance. Its subsidiaries include BPI AIA Life Assurance Corporation (formerly BPI-Philam Life Assurance Corporation), its bancassurance arm; AIA Investment Management and Trust Corporation Philippines, its trust company managing its local funds; and MediCard Philippines, its wholly owned health maintenance organization (HMO) company.

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR², Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR³, and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$289 billion as of 30 June 2024.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 42 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

For more information:
Michelle Velete
Communications Lead
AIA Philippines
michelleelaine.velete@aia.com

Trix Catly
Senior Media Relations Manager
Ogilvy Philippines
trix.catly@ogilvy.com